Digital Marketing Strategist

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About this role

As a digital marketer, your primary objective will be to facilitate the user acquisition team. You'll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.


  • Plan and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

  • Design, build and maintains our social media presence.

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

  • Identify trends and insights and optimize spend and performance based on the insights.

  • Brainstorm new and creative growth strategies through digital marketing.

  • Plan, execute and measure experiments and conversion tests.

  • Collaborate with internal teams to create landing pages and optimize the user experience.

  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and user touchpoints.

  • Identify critical conversion points and drop-off points and optimize user funnels.

  • Collaborate with agencies and other vendor partners.

  • Evaluate emerging technologies.

  • Provide thought leadership and perspective for adoption where appropriate.


  • +3 years experience in Digital Marketing or a similar position preferred

  • Relevant Bachelor's degree preferred

  • Proven experience building campaign strategies from scratch

  • Excellent writing skills

  • Experience with A/B and multivariate experiments

  • Experience in setting up and optimizing PPC campaigns on all major search engines


  • Health, Dental, Drug, Vision, and Travel insurance

  • Opportunity for up to 5 times salary raise each year

  • Opportunity for cash bonuses

  • Team lunches

  • Unlimited tea and coffee in the office

  • Unlimited vacations


You need to be legally entitled to work in Canada. You are a Canadian citizen or permanent resident or hold current and valid authorization (i.e., a work permit) under the Immigration and Refugee Protection Act.

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