Digital Marketing Strategist

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About this role

As a digital marketer, your primary objective will be to facilitate the user acquisition team. You'll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.

Responsibilities

  • Plan and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

  • Design, build and maintains our social media presence.

  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

  • Identify trends and insights and optimize spend and performance based on the insights.

  • Brainstorm new and creative growth strategies through digital marketing.

  • Plan, execute and measure experiments and conversion tests.

  • Collaborate with internal teams to create landing pages and optimize the user experience.

  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and user touchpoints.

  • Identify critical conversion points and drop-off points and optimize user funnels.

  • Collaborate with agencies and other vendor partners.

  • Evaluate emerging technologies.

  • Provide thought leadership and perspective for adoption where appropriate.

Requirements

  • +3 years experience in Digital Marketing or a similar position preferred

  • Relevant Bachelor's degree preferred

  • Proven experience building campaign strategies from scratch

  • Excellent writing skills

  • Experience with A/B and multivariate experiments

  • Experience in setting up and optimizing PPC campaigns on all major search engines

Benefits

  • Health, Dental, Drug, Vision, and Travel insurance

  • Opportunity for up to 5 times salary raise each year

  • Opportunity for cash bonuses

  • Team lunches

  • Unlimited tea and coffee in the office

  • Unlimited vacations

Note

You need to be legally entitled to work in Canada. You are a Canadian citizen or permanent resident or hold current and valid authorization (i.e., a work permit) under the Immigration and Refugee Protection Act.

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