HYKE was born in Newfoundland and Labrador
Where the rugged landscapes
meet endless possibilities.

Our roots run deep in a place that’s been about RESILIENCE and COMMUNITY.

Local Support, Global Vision

From local incubators to a community that believes in the power of ideas, we’ve grown with the support of our hometown. But our vision is global.

Fueling Innovation

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World-Class Incubators

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Trailblazers of Tomorrow

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People Power

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Business Allies

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Nature's Inspiration

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Community Champions

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We carry the values of our home with us:

Community, Transparency, and Belief in Progress.

Boldly Creative

Unbreakably Resilient

Fiercely Collaborative

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Where It All Began ...

Idea Stage

Difficulty Level
Dream Mode
HYKE Logo White
HYKE is your new friend
MUN

The Spark

Why did you buy that? Ever wonder why you made a particular purchase? What if you had more to spend? Would you make the same choice? These simple questions sparked the journey. For Ph.D. minds like ours, it was the perfect start.

Supporters Who Lifted Us

HYKE wins a pitch competition
Genesis Centre

Validating the Vision

We dove into the Evolution program by Genesis, eager to validate our idea, talk to real users, and refine our direction. It was a game-changer. User interviews and customer feedback became the fuel to build our MVP.

Supporters Who Lifted Us

HYKE Beta launch
Genesis, Volta, Propel

Pitch to Win

After months of hard work, we took the stage at the PitchNPick competition and claimed first place! It was more than just a win, it was validation that our vision was on the right track. Though we didn’t win every competition, including Volta and the Gerry Pond Sales Award with Propel, each experience sharpened our focus and fueled our drive to keep pushing forward.

Supporters Who Lifted Us

HYKE Presenting for Volta
Genesis and Volta

Learning & Growing

From Volta Leap to Y Startup School, Propel Phase II, and pitching our way into Genesis Enterprise, each program helped shape our idea, pushing us closer to building a product that matters.

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MVP

Difficulty Level
Trial and Error
Single screen HYKE app demo

Building the Blueprint

This is where our ideas came to life. We translated our vision into an actual product, focusing on creating a minimum viable version to test with real users. The first version wasn’t perfect (hello, bugs!), but it was real, and that was a win.

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Testing the Waters

With the MVP in hand, we hit the ground running testing, tweaking, and learning from early adopters. Their feedback became the blueprint for improvement.

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Fail Fast, Learn Faster

Not everything worked. The app crashed, features backfired, and we might have accidentally invented a new way for it to fail. But each mistake brought us one step closer to the real deal.

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Beta Ready (Against All Odds!)

After countless fixes, facepalms, and more than a few tough setbacks- some financial, some emotional (thanks to those who doubted us)- we turned the MVP into a beta version. Despite the hurdles, we kept pushing forward. The journey wasn’t easy, but we rose above, stronger and more determined than ever.

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Beta

Difficulty Level
Tough Terrain
HYKE Cursor

The Curtain Rises (Cue the Dramatic Music)

After months of hard work and countless iterations, we finally unleashed our beta version into the wild. It wasn’t perfect, but it was ours. Ready or not, the world was about to experience HYKE in all its almost-there glory.

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The Rocky Road

The beta launch didn’t come without surprises. Some features worked brilliantly, others... not so much. And let’s not forget the emotional rollercoaster (thanks to a few ‘supportive’ critics). But each challenge made us pivot, adapt, and grow.

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Balancing Vision & Feedback

As we shaped HYKE in the early days, everyone had advice, some useful, some... less so. Customer interviews? Absolutely, but too many too soon can pull you off course. We believed in the right amount of feedback, just enough to sharpen our vision without diluting it. And as for rushing into the market? We resisted. Entering too early without something that truly works in one area is a risk we couldn’t afford. Instead, we chose to perfect one thing before stepping onto the stage. It wasn’t the quickest path, but it was the one that kept us true to our mission.

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The HYKE Revolution

Difficulty Level
Boss Level
HYKE logo Dark version

The Countdown Begins

We’re on the brink of something big. Our next step? Taking HYKE to the world. Want to be part of the journey? We're building the future, and there’s a place for you in it. Let’s make history together.

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You!

The HYKESters

Sid Eskand from HYKE

Sid Eskandari, Ph.D.

Founder and CEO

Sid isn’t just steering the HYKE ship; he’s charting a bold course into the future. With a Ph.D. in Engineering and an unshakable belief that tensor models hold the key to unlocking untapped potential, he’s pushing the limits of technology. From predicting behaviour with Bayesian stats to exploring the endless possibilities of transformers, Sid sees a future where data doesn’t just inform but transforms. The road ahead? It’s one where HYKE leads the charge into a new era of discovery.

Abigayle Hickey from HYKE

Abigayle Hickey, B.Eng.

Solutions Architect

Abigayle isn’t just a developer; she’s the wizard behind HYKE’s tech magic. With a full-stack skill set that transforms ideas into reality, she crafts seamless user experiences that keep our community engaged. From conjuring up intuitive interfaces to taming complex backend systems, Abigayle’s passion for innovation shines through in every line of code. In her world, every challenge is an opportunity to create something extraordinary—and she’s just getting started!

Nav Eskand from HYKE

Nav Eskandari, M.Sc.

Audience and Solutions Maestro

Nav is seamlessly blending marketing brilliance with tech-savvy expertise. A maestro of business onboarding, he orchestrates strategies that resonate with our vision and engage our audience. With a knack for navigating the ever-changing landscape of technology, Nav turns challenges into opportunities, ensuring that HYKE not only meets but exceeds expectations.

The HYKER

Our user

The HYKEE

Our business partner

The City HYKESter

Our business development agent

HYKESters

Manifesto: The HYKE Way

HYKE Logo White

Be Bold
Always

Playing it safe isn’t in our DNA. We challenge the status quo, take risks, and break boundaries because innovation comes to those who dare to dream bigger.

Listen
Then Lead

HYKE Logo White

We believe in the power of community and feedback, but we also know when to trust our instincts. HYKE is a balance of listening and leading, staying true to our vision while evolving with the world around us.

Earn Trust
Keep It Sacred

HYKE Logo White

Transparency isn’t just a buzzword; it’s our foundation. We protect our users’ privacy with blockchain security and aim to be a brand people believe in.

Empower
Every Choice

HYKE Logo White

We don’t just give our users offers. We give them the power to choose what they value most, rewarding them for their decisions and enabling their journey to financial freedom.

Progress
with Purpose

HYKE Logo White

Technology for technology’s sake? Not here. HYKE is built on the progress that matters where every innovation drives us closer to a future where users are more informed, businesses are more human, and choices mean something.

Last Year

You Said, Next Year

Remember? It’s time for change.

Check Out Your Average Monthly Savings with HYKE!

* The savings estimate provided is based on the information you enter and represents average potential savings with HYKE. Actual savings may vary based on individual spending habits and participating businesses. This estimator is for informational purposes only and should not be considered a guarantee of savings. By using this tool, you acknowledge that your results may differ based on your unique situation.

Phone in hand, scan the QR code*!

HYKE QR code for web

* Available in 🇨🇦Canada.

HYKE is the next-generation savings app that gives you the freedom to indulge on your own terms. This ain’t your grandma’s coupon flyer: you won’t find expired offers or menu limitations. It’s not your dad’s loyalty card or your ex’s cash-back app either: you won’t have to wait to be rewarded. HYKE is cash upfront, so you can get more of what you want.

It’s easy to HYKE. Simply tell us your budget and what kind of activity you’re looking for. You can select the offer that you find most enticing, and use the cash upfront directly for your purchase.

Yes, HYKE is completely free to use.

No, HYKE does not require a credit check or bank details.

HYKE is for anyone who spends money. So, HYKE is for everyone!

It’s easy to set up a HYKE account. Simply download the app, tap the “Create an account” button and follow the steps. Start getting that sweet, sweet cash right away. There’s no credit check, no fees, no bank details needed. We don’t even need your real name; just tell us what you like to be called 😉

HYKE can be used at our partner businesses: restaurants, coffee shops, grocery + convenience, retail and more! Keep an eye on the available offers in your area, as we’re adding more business partners daily!

Unlike cash back or points, HYKE rewards you instantly. We know that sometimes you need a little budget boost upfront. So go ahead, treat yourself!

HYKE is based in St. John’s, Newfoundland, and we are expanding across Canada in the near future. Keep checking back to see when you can get cash upfront in your city!

HYKE collects fees from our business partners to give our deserving HYKERS (you) free cash.

Hit us up!

Our Office

495 Water St, St. John's, Newfoundland and Labrador, Canada, A1E 6B5

Phone in hand, scan the QR code*!

HYKE QR code for web

* Available in 🇨🇦Canada.

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