Why did you buy that particular item? What if you had more money to spend? Would you buy that very item again? For Ph.D. people, these questions are enough to start a journey. We participated in the Evolution program by Genesis to validate our idea, interview users, and customers and, more importantly, build the minimum viable product.
We ended up winning the first place prize of the PitchNPick competition!

Time to learn, build, test, and repeat. We participated in Volta Leap, Y Startup school, Propel Phase II, and pitched to join the Genesis Enterprise program. Enterprise is an incubator program designed to help technology startups grow their business and get to Product-Market Fit. The product is getting ready, and we're testing it for the beta release.

Beta is where the maybe gets clarity. We designed a trial run for testing our product with targeted users and customers. Meanwhile, we participated in the Disciplined Entrepreneurship workshop by Bill Allet and learned how to translate technology into an innovative new product.

Self-awareness, determination, expertise, and improvisation are the skills we've gained so far. Keeping the users and customers involved, our growing team is speeding up the product and market development process.

We're kicking off 2021 with some great news! The provincial Department of Industry, Energy and Technology said it would provided more than $535,000 in grants, while the National Research Council’s Industrial Research Assistance Program, or IRAP, is contributing $246,075.